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Terms of Service

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1. Introduction & Acceptance

These Terms of Service (“Terms”) govern your access to and use of the website at https://swingintel.com and all associated services (collectively, the “Service”) operated by Next Layer Digital Ltd, trading as SwingIntel, a company registered in England and Wales (company number 16932866), with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ (“we”, “us”, “our”).

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Service. If you are using the Service on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. Service Description

SwingIntel provides AI-powered website scanning, scoring, and optimisation services designed to help businesses improve their visibility to AI search agents, including ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, and others.

The Service is offered as:

  • Free Homepage Scan: A complimentary homepage scan that generates an AI Readiness Score (0–100) with a high-level summary of findings.
  • AI Readiness Audit: A paid, multi-page audit that produces a detailed report identifying issues affecting your AI search visibility, with AI-powered strategic analysis, competitive benchmarking, and a prioritised roadmap for improving AI search visibility.

Paid audit customers also receive the following:

  • AI Certification Badge: Based on your AI Readiness Score, you may receive a gold or silver AI Certification Badge that you can display on your website. Badges are valid for six months and are publicly verifiable on our website.
  • AI Checks: Complimentary monthly AI visibility checks that track changes to your website’s AI search visibility over time.

As part of the AI Readiness Audit, your website’s publicly accessible content is analysed by multiple third-party AI platforms and data analysis services to assess AI search visibility, citation presence, and discoverability. We send only publicly accessible website content and business information to these services — no personal data (such as your name, email, or payment details) is shared with them.

All scan results are generated through automated analysis and AI-powered tools. The Service only scans and analyses publicly accessible web pages. We do not access pages that require authentication or are otherwise restricted.

Accessing your reports: Reports are delivered via your online dashboard, accessible through modern web browsers (including Chrome, Firefox, Safari, and Edge), and as downloadable PDF files. An internet connection and a PDF-compatible reader or modern web browser are required to access your reports.

3. Eligibility

To use the Service, you must:

  • Be at least 18 years of age, or the age of legal majority in your jurisdiction if higher.
  • Be acting as an individual or on behalf of a business or other legal entity that you are authorised to represent.
  • Agree to and comply with these Terms in full.

By using the Service, you represent and warrant that you meet all of the above eligibility requirements.

4. Accounts

When you make a purchase, an account may be created automatically using the email address you provide at checkout. Login credentials will be sent to that email address.

You are responsible for:

  • Maintaining the confidentiality of your account credentials.
  • All activity that occurs under your account.
  • Providing and maintaining accurate, current, and complete contact information.
  • Notifying us immediately of any unauthorised access to or use of your account.

We reserve the right to suspend or terminate your account at any time if we reasonably believe that you have violated these Terms, engaged in fraudulent activity, or otherwise used the Service in a manner that is harmful to us, other users, or third parties.

5. Payment Terms

Our paid services are offered on a one-time pricing basis per website. There are no recurring subscriptions or automatic renewals.

  • All prices are displayed in US Dollars (USD). Stripe, our payment processor, handles currency conversion for customers paying in other currencies. Exchange rates and any conversion fees are determined by Stripe and your card issuer.
  • Payment is made via Stripe Checkout at the time of purchase. We accept the payment methods supported by Stripe in your region.
  • The price you pay is the price displayed at the time of purchase. We will not retroactively change the price of an order that has already been placed.
  • We reserve the right to change our pricing at any time. Price changes will not affect orders that have already been placed and paid for.
  • Next Layer Digital Ltd is not currently registered for Value Added Tax (VAT). All prices displayed are exclusive of VAT.

6. Service Delivery

  • Free scans: Free homepage scans are processed in real time, typically completing within approximately 30 seconds.
  • Paid audits: The AI Readiness Audit is processed in the background after payment is confirmed. Processing time depends on the number of pages discovered on your website.
  • Notification: You will receive an email notification when your report is ready for review.
  • Access: Reports are accessible via your dashboard and available for PDF download.
  • Retention: We retain your scan reports indefinitely, meaning you can access them at any time. Should our retention policy change, we will provide reasonable notice.

7. Refunds & Cancellation

Right to Cancel

Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to cancel an order for digital content within 14 days. However, because our scanning service begins immediately upon payment confirmation, you will be asked to consent to immediate delivery at checkout. By giving this consent, you acknowledge that you lose your right to cancel once delivery of the digital content has begun. This does not affect your right to a refund if the digital content is faulty under the Consumer Rights Act 2015.

Bespoke Research Reports

Each AI Readiness Audit is a bespoke research report individually produced for your website using live AI queries across multiple providers, real-time data collection, and automated analysis. Due to the significant per-report production costs involved — including live queries to nine AI platforms, neural search testing, competitive benchmarking, and AI-generated strategic analysis — reports are non-refundable once delivered. This applies whether delivery is via your dashboard, email, or PDF download. This does not affect your statutory rights under the Consumer Rights Act 2015.

Refund Policy

  • Service failure: If our scanning service fails to deliver a report due to a technical error on our side, you are entitled to a full refund.
  • Quality concerns: If you believe your report does not accurately reflect your website's AI visibility, please contact us at info@swingintel.com within 30 days of delivery. We will first offer to re-run the audit at no additional cost. If the re-scan does not resolve your concern, we will investigate further and, where appropriate, consider a partial or full refund.
  • Defective or not as described: If your report is materially defective or not as described, please contact us at info@swingintel.com within 30 days of delivery. We will investigate and, where appropriate, issue a refund or re-deliver the service.
  • Your statutory rights: Under the Consumer Rights Act 2015, if the digital content we supply is faulty — meaning it is not of satisfactory quality, not fit for a particular purpose, or not as described — you have the right to request a repair or replacement. If a repair or replacement is not possible, not provided within a reasonable time, or would cause you significant inconvenience, you are entitled to a price reduction of up to 100% (i.e., a full refund). These statutory rights apply in addition to our refund policy above and are not affected by anything in these Terms.
  • Other cases: Refund requests outside the above categories are handled at our discretion. Please contact us with your order details and a description of the issue.

Where a refund is approved, it will be processed via Stripe and returned to the original payment method. Refund processing times depend on your card issuer and may take several business days.

8. Intellectual Property

Your Reports and Content

Reports, analysis, and strategic insights delivered to you as part of the AI Readiness Audit are provided for your use.

Our Intellectual Property

The scanning methodology, algorithms, scoring system, report templates, and all proprietary technology used to deliver the Service remain the exclusive intellectual property of Next Layer Digital Ltd. You may not reverse-engineer, decompile, disassemble, or otherwise attempt to derive the source code, underlying algorithms, or proprietary methods used by the Service.

Branding

The SwingIntel name, logo, and all associated branding are the property of Next Layer Digital Ltd. You may not use our branding without our prior written consent.

9. Prohibited Conduct

When using the Service, you agree not to:

  • Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
  • Overload, disrupt, or interfere with the operation of our scanning infrastructure, servers, or networks.
  • Access the Service through automated means (bots, scrapers, or scripts) without our prior written permission.
  • Resell, redistribute, or commercially exploit reports or scan data generated by the Service without our prior written consent.
  • Attempt to access the accounts, reports, or data of other users.
  • Provide false, misleading, or inaccurate information when using the Service, including submitting URLs you do not own or have authority over.

We reserve the right to suspend or terminate your access to the Service immediately if we determine, in our sole discretion, that you have engaged in any prohibited conduct.

10. AI Certification Badge

If your AI Readiness Audit results in an eligible AI Readiness Score, you may receive an AI Certification Badge (gold or silver) that you can display on your website.

Licence

We grant you a non-exclusive, non-transferable, revocable licence to display the badge on your website for the duration of its validity.

Display Rules

  • The badge must be displayed in its original, unmodified form.
  • The badge must link to the public verification page on our website (the URL provided with your badge).
  • You must not alter, crop, recolour, or otherwise modify the badge design.

Validity and Expiry

Badges are valid for six months from the date of your AI Readiness Audit. After expiry, the badge will display an expired status on the verification page. To renew your badge, you must purchase a new AI Readiness Audit.

Revocation

We reserve the right to revoke your badge at any time if: (a) you violate these Terms; (b) the badge is displayed in a misleading context; or (c) your account is suspended or terminated.

No Ongoing Guarantee

The badge indicates your website’s AI readiness status at the time of the audit. It does not represent an ongoing guarantee of AI search visibility or performance.

11. Disclaimers

The Service is provided on an “as is” and “as available” basis, without warranties of any kind, whether express or implied, to the fullest extent permitted by law.

  • We do not guarantee that implementing our recommendations will result in improved visibility on any specific AI search platform. AI search algorithms are controlled by third parties and are subject to change at any time without notice.
  • AI Readiness Scores and recommendations are based on our proprietary analysis at the time of scanning and represent our assessment of best practices for AI search visibility. They are not definitive predictions of AI search performance.
  • AI-generated strategic analysis and insights included in the AI Readiness Audit are produced by artificial intelligence tools and should be reviewed by the customer to ensure suitability for their specific business context.
  • We are not responsible for the content of the websites you submit for scanning. We scan only publicly available content and make no representations about the legality, accuracy, or quality of that content.

If you are a consumer in the United Kingdom, nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015, including that digital content will be of satisfactory quality, fit for a particular purpose, and as described.

12. Limitation of Liability

To the maximum extent permitted by applicable law:

  • Our total aggregate liability to you for any claims arising out of or in connection with the Service shall not exceed the total amount you paid to us for the specific order giving rise to the claim.
  • We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, revenue, data, business opportunities, or goodwill, whether arising in contract, tort, strict liability, or otherwise.
  • These limitations apply regardless of the legal theory upon which the claim is based, even if we have been advised of the possibility of such damages.

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under the laws of England and Wales.

13. Governing Law & Disputes

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer, you may also have the right to bring proceedings in the courts of your country of residence. Nothing in these Terms affects any mandatory consumer protection rights you may have under the laws of your country of residence.

Before initiating formal proceedings, we encourage you to contact us at info@swingintel.com to attempt to resolve any dispute informally. We will make reasonable efforts to address your concerns in good faith.

Under the Alternative Dispute Resolution for Consumer Disputes Regulations 2015, we are required to inform you about alternative dispute resolution. We are not obliged to participate in alternative dispute resolution through a certified ADR provider. However, if you wish to pursue alternative dispute resolution, you may contact the Centre for Effective Dispute Resolution (CEDR) at cedr.com. For complaints relating to data protection, you may contact the Information Commissioner’s Office (ICO) at ico.org.uk.

14. Changes to Terms

We reserve the right to modify these Terms at any time. When we make material changes, we will notify you by email (if we have your email address) or by posting a prominent notice on our website. The “Last updated” date at the top of this page will be revised accordingly.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service.

15. General

  • Entire agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and Next Layer Digital Ltd with respect to the Service, and supersede all prior or contemporaneous communications and proposals, whether oral or written.
  • Severability: If any provision of these Terms is found to be invalid or unenforceable by a court of competent jurisdiction, the remaining provisions shall continue in full force and effect.
  • No waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by us to be effective.
  • Assignment: We may assign or transfer our rights and obligations under these Terms and will notify you of any such assignment or transfer. You may not assign or transfer your rights or obligations under these Terms without our prior written consent.
  • Force majeure: We shall not be liable for any delay or failure in performance resulting from causes outside our reasonable control.

16. Contact

If you have any questions about these Terms, please contact us:

  • Email: info@swingintel.com
  • Postal address: Next Layer Digital Ltd, trading as SwingIntel, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ
  • Company number: 16932866