# SwingIntel — llms-full.txt (Comprehensive) > SwingIntel is a hands-on AI visibility consultancy. We research what AI platforms — ChatGPT, Perplexity, Gemini, Claude, Google AI, Grok, Microsoft Copilot, DeepSeek, and Meta AI — say about a business, prove exactly where it is invisible or misrepresented, and then repair what the research finds: technical foundation, on-site content, new content, off-site and brand presence, and entity data. ## About SwingIntel ### The Market Shift For two decades, businesses built their online presence around a single assumption: people search on Google, and Google returns a list of links. SEO became a trillion-dollar industry built on that foundation. That assumption is breaking. Search is fragmenting across AI-powered agents and platforms. ChatGPT handles conversational search and product recommendations. Perplexity operates as an AI-native search engine with source citations. Gemini and AI Overviews answer queries before showing traditional links. Claude assists with research, analysis, and recommendation queries. Google AI delivers live web search grounding directly in AI-generated answers. Grok provides real-time web search and conversational recommendations. Microsoft Copilot integrates AI-powered search and recommendations across the Microsoft ecosystem. DeepSeek delivers advanced reasoning and research-driven AI responses. Meta AI provides conversational AI search and recommendations across Facebook, Instagram, WhatsApp, and meta.ai. AI shopping assistants help users discover and compare products without ever visiting a website. When a user asks an AI agent a question, the AI doesn't return a list of blue links. It gives a direct answer — citing specific businesses, pulling from structured data, quoting clear factual statements from websites. If your website isn't structured for this new reality, it simply doesn't exist in these answers. ### The Problem Most websites are invisible to AI search agents. They were built for Google's traditional crawler, not for AI systems that need structured, citable, machine-readable content. Missing structured data, blocked AI crawlers, vague content that can't be quoted, and poor technical signals all contribute to AI invisibility. Businesses that don't adapt will lose traffic, lose citations, and lose revenue to competitors who do. This isn't a future problem — AI search adoption is accelerating now. Every day a business's website isn't optimized for AI visibility is a day competitors can capture that space. And when a business does find out, it hits the second problem: knowing is not fixing. A report full of red numbers doesn't tell an engineering team what to ship. That gap — between the diagnosis and the repair — is where SwingIntel lives. ### What SwingIntel Does **We research.** We query 9 AI platforms about the business with 108 structured prompts per market, measure 14 dimensions of AI visibility, run 24 technical checks across up to 30 of the site's highest-traffic pages, and test citation behavior across a global baseline plus up to 3 target markets across 33 countries. **We prove it.** Every response is recorded and delivered as a full report in a permanent private portal on https://swingintel.com — what is missing, what is broken, what is working, with the evidence attached. **Then we repair it.** Technical foundation, on-site content, new content, off-site and brand presence, entity and knowledge-graph work — whatever the research surfaced. Where a client grants access, we do the work inside their systems. The research engine runs at scale; the repair is human, senior, and deliberate. Anyone can show a business its score. We do the research nobody else does, and then we fix what it finds. ## Service Tiers Three engagement depths, presented in a conversation and scoped privately to the business. The client chooses how far it goes. There is no self-serve purchase, no public price, and no self-registration. Every tier is built on the same research, covering up to 30 of the site's highest-traffic pages, automatically identified using real traffic data and site analysis. ### AI Visibility Research - **What it is:** We query 9 AI platforms about the business and deliver the findings to a permanent private portal — what AI gets right, what it gets wrong, and where the business is invisible entirely. Live AI citation testing across 9 platforms, Google AI Overview visibility testing, brand intelligence from AI citation and mention data, and 24 technical checks across three analysis categories - **Coverage:** A global baseline plus up to 3 target markets across 33 countries, tested separately — what AI says about a business in the UK is not what it says in the US - **Deliverable:** The full report in a permanent private portal, plus PDF download - **Best for:** A business that wants the complete picture of its AI visibility before deciding what to do about it - **Where it ends:** The engagement can legitimately end here. The client paid for the intelligence and keeps it - **How to start:** Request a consultation #### Key Findings Delivered - **AI Readiness Score (0-100):** Composite score across 14 dimensions of AI visibility - **AI Strategy Brief:** A board-ready executive intelligence document that synthesizes every finding — technical results, citation data, brand positioning gaps, and AI research — into a cohesive three-part business narrative covering the AI landscape, strategic assessment, and the path forward. Available as a standalone PDF download - **Impact-ranked findings:** Every issue the research surfaced, ordered by what moves AI visibility most, built from the business's own data rather than a generic checklist ### Research & Repair - **What it is:** Everything in the research, plus we fix what it found - **The two roadmaps:** A **Technical Roadmap** and a **Brand Roadmap**, built from the findings and presented as a proposal. They are exclusive to the repair tiers - **How it runs:** The roadmaps must be accepted before implementation begins. On acceptance, we carry out the work ourselves — technical, content, brand presence, and entity data - **Access:** Where the client grants access to their systems, we work inside them directly. Where they would rather we didn't, we hand over the precise changes for their team to apply - **Best for:** A business that wants the problem solved, not measured ### Ongoing Visibility - **What it is:** Research and repair, month after month - **How it runs:** We re-run the research on a monthly cycle, review what moved, and keep fixing as the AI platforms and the business change. The private portal updates every month, so the client sees movement and a record of the work - **Best for:** A business whose AI visibility is commercially material and needs to hold as the models change ## What The Research Covers — Detailed The technical research runs 24 checks across three analysis categories — Structured Data, Content Clarity & Citability, and Technical AI-Access Signals. Alongside those, we query the AI platforms directly. ### Structured Data JSON-LD markup using Schema.org vocabulary is the primary language AI agents use to understand what a page is about. The research measures the presence, completeness, and correctness of structured data including: - **Schema types:** Product, FAQ, HowTo, Organization, LocalBusiness, Article, BreadcrumbList, WebSite, and other relevant types based on your page content - **Completeness:** Whether required and recommended properties are populated (e.g., does your Organization schema include name, URL, logo, contact information?) - **Correctness:** Whether the structured data is valid, properly nested, and free of errors that would cause AI agents to ignore it - **Coverage:** Whether all pages that should have structured data actually do — many sites have it on the homepage but nowhere else ### Content Clarity & Citability AI agents cite content that is clear, factual, specific, and authoritative. Vague marketing copy doesn't get quoted. The research measures: - **Factual statements:** Does your content make clear, quotable claims that an AI agent can cite? As a hypothetical example, a page stating "We serve 500+ clients across 12 countries" is citable; "We're a leading global company" is not - **Q&A format:** Does your content naturally answer questions users might ask AI agents? FAQ sections, how-to guides, and direct question-answer pairs dramatically improve citability - **Heading hierarchy:** Is your H1-H6 structure logical and descriptive? AI agents use headings to understand content organization and relevance - **Authoritative tone:** Does your content demonstrate expertise? Specific details, data points, and clear statements of capability signal authority to AI systems - **Domain relevance:** Does your content directly address the queries your target audience would ask AI agents about your industry? ### Technical AI-Access Signals Even the best content is useless if AI agents can't access it. The research verifies the technical signals that determine whether AI crawlers can find and index your pages: - **robots.txt configuration:** Are AI crawlers (GPTBot, ClaudeBot, Google-Extended, PerplexityBot, Google AI) allowed to access your content? Many sites unknowingly block AI agents - **XML sitemaps:** Is your sitemap present, complete, and up to date? Sitemaps help AI crawlers discover all your important pages - **OpenGraph meta tags:** Are og:title, og:description, og:image, and og:type properly set? These provide structured context that AI agents use to understand and present your content - **Meta descriptions:** Are they clear, relevant, and the right length? Meta descriptions often become the snippet AI agents use when citing your site - **Canonical URLs:** Are canonical tags properly set to avoid duplicate content confusion for AI crawlers? ### Live AI Platform Research Beyond the site itself — and separate from the three technical categories above — we ask the AI platforms directly. 108 structured prompts per market, sent to ChatGPT, Perplexity, Gemini, Claude, Google AI, Grok, Microsoft Copilot, DeepSeek, and Meta AI, with every response recorded — what they say about the business, which competitors they recommend instead, and what they get factually wrong. ## What We Fix Whatever the research surfaces. There is no discipline we hand back. ### Technical foundation Structured data, schema, crawlability, robots.txt and llms.txt, machine-readable identity — the signals that decide whether AI can access and interpret the site at all. ### On-site content Rewriting existing pages so AI can read, understand, and cite them. ### New content Producing what's missing when the research shows a gap. ### Off-site and brand presence The sources AI actually learns from — directories, review platforms, industry sites, community mentions. ### Entity and knowledge-graph work Correcting what AI wrongly believes about the business, and making its identity consistent everywhere it matters. ### How the work is delivered The client chooses the mode, and we state our preference plainly. - **Hands-on — preferred.** The client grants access to their systems and we carry out the work ourselves. This is what we are for - **Guided.** We produce the precise fixes and the client's team or agency implements them - **Report only.** No repair — the client has the intelligence and acts on it alone. Always available, and a complete engagement in its own right Repair work always begins from a roadmap the client has signed off. Nothing is changed without agreement. ## Key Differentiators ### We repair what the research finds This is the distinction that matters. The findings are the floor of the engagement, not the whole of it. We build the Technical Roadmap and the Brand Roadmap, get sign-off, and then carry out the work ourselves — technical foundation, on-site content, new content, off-site and brand presence, and entity and knowledge-graph work. Nothing gets handed back as "not our area". ### The research goes deeper 9 AI platforms queried by name — ChatGPT, Perplexity, Gemini, Claude, Google AI, Grok, Microsoft Copilot, DeepSeek, and Meta AI. 108 structured prompts per market across 12 prompt categories. 14 dimensions of AI visibility. 24 technical checks across 3 analysis categories. Up to 30 of the site's highest-traffic pages. A global baseline plus up to 3 target markets across 33 countries. Every response recorded, nothing sampled. ### Hands-on, inside the client's systems Where a client grants access, we do the work in their systems rather than sending a list of instructions. Where they would rather we didn't, we hand over the precise changes for their team to apply. Where they want the intelligence and nothing more, that is a complete engagement in its own right. ### Engineer-led, not account-managed The research engine was built in-house, not licensed or resold. The first conversation is with the engineer who built it, and he is the one who does the work. This is a deliberately boutique, principal-led practice, with specialists brought in when an engagement needs them. ### Deeper than an AEO add-on to an SEO retainer The honest comparison is an SEO agency that has added "AEO" or "GEO" to an existing retainer. Those teams do real work in their own terrain, but their AI research does not go anywhere near this depth, and their remediation is advice rather than hands on the systems. ## Target Audience **Markets served:** United Kingdom and United States. ### Serious startups Fast-growing companies whose category is already being answered by AI. They have something real to lose when AI recommends a competitor, and they want the problem solved rather than measured. ### Mid-sized businesses Established companies with a significant web presence that haven't yet adapted to the AI search shift. They usually have an SEO function that doesn't cover AI visibility, and no internal capacity to carry out the repair themselves. ### Enterprise Organizations where AI misrepresenting the business — wrong facts, wrong positioning, wrong entity data — is a reputational problem as well as a commercial one, and where the fix spans technical, content, brand presence, and knowledge-graph work at once. ### Awareness level By the time a business is evaluating us, it already knows AI visibility is a problem. Nobody at this end of the market needs to be taught that it exists — they are looking for whoever goes deepest and actually fixes it. ### Not a fit Local one-person shops and hobby sites. The research is deep, hand-crafted, and deliberately expensive — it is built for organizations with something real to lose when AI recommends someone else. ## Frequently Asked Questions ### What is AI search visibility? AI search visibility refers to how well your website appears in responses from AI-powered search tools and assistants like ChatGPT, Perplexity, Gemini, Claude, Google AI, Grok, Microsoft Copilot, DeepSeek, and Meta AI. When users ask these AI agents questions, the agents draw from web content to formulate answers — citing, quoting, and recommending specific businesses and pages. If your site is optimized for AI visibility, it's more likely to be included in these answers. ### Why does my business need AI visibility research and repair? Search behavior is shifting rapidly. A growing percentage of users are getting their answers from AI agents rather than traditional search engine results pages. If AI can't understand your business, cite it accurately, and recommend it, you are invisible in an increasingly significant source of traffic and leads — and whoever AI names instead takes that space. The research establishes exactly what the AI platforms say about you today and where the gaps are. Then we repair them: technical foundation, on-site content, new content, off-site and brand presence, and entity data. Knowing is not fixing, and the fixing is the part we exist for. ### How is this different from traditional SEO? Traditional SEO focuses on ranking in Google's list of blue links — keywords, backlinks, page authority, and ranking factors. AI visibility is a different problem: whether AI agents can understand your business, quote it, and recommend it when someone asks. That runs on structured data (JSON-LD), clear factual statements, Q&A format content, technical signals AI crawlers can read, and content that answers the questions users actually put to AI agents. There's overlap — good SEO helps — but no SEO audit tells you what 9 AI platforms say about your business. That is what we research, and then what we repair. ### How long does an engagement take? It depends on the size of the site, the markets in scope, and how much repair work follows the research — which is exactly what the conversation before an engagement is for. We agree the scope with you up front, and we email you when your report is ready to view in your portal. We don't publish turnaround times, because the research is hand-crafted rather than automated end to end. ### Do I need a subscription? Nothing here is self-serve, so there is nothing to sign up for. Instead there are three engagement depths, chosen in conversation and scoped privately. **AI Visibility Research** is a single scoped engagement: we do the research, deliver the findings to your private portal, and the engagement can end there. **Research & Repair** adds the Technical Roadmap, the Brand Roadmap, and the implementation work. **Ongoing Visibility** is research and repair continued month after month — a real tier we offer today, for businesses whose AI visibility needs to hold as the platforms change. You choose the depth, and you can move up at any point after seeing the findings. ### What happens after I request a consultation? We review your website and the goals you shared in the request. Cihangir Bozdogan — the engineer who built the research engine — has the conversation with you personally, scopes the work to your business, and agrees the terms privately. Once the engagement begins, the research runs across your highest-traffic pages, your private portal is provisioned at delivery, and we email you when your report is ready to view. From there you decide whether to stop at the intelligence or hand us the repair. ### Can I have the research re-run later? Yes. Each engagement is separate, and AI platforms change what they say about a business from one month to the next. Re-running the research shows what moved and what the repair work changed. Businesses that want that continuously take **Ongoing Visibility**, where we re-run the research every month, review what moved, and keep fixing. ### What format are the deliverables? Everything is delivered to a permanent private portal on https://swingintel.com as an interactive, navigable report, and the same report downloads as a PDF. The AI Strategy Brief is also available as a standalone PDF. The findings are written so anyone on your side can read and act on them, not just a technical team. ### Which AI platforms do you cover? SwingIntel researches and repairs across all major AI search agents and platforms, including ChatGPT (GPTBot), Perplexity (PerplexityBot), Gemini (Google-Extended), Claude (ClaudeBot), Google AI (live web search grounding), Grok, Microsoft Copilot, DeepSeek, and Meta AI. The repairs we make are built on open standards (Schema.org, JSON-LD, OpenGraph) that work across every AI platform, not just one. ### Do you make changes to my website directly? Yes — that is the point of the engagement, and hands-on is our preferred mode. Where you grant access to your systems, we carry out the work ourselves: technical foundation, on-site content, new content, off-site and brand presence, and entity and knowledge-graph work. Where you would rather we didn't have that access, we work in guided mode — we produce the precise fixes and your team or agency applies them. And if you want the intelligence and nothing more, report-only is always available and is a complete engagement in its own right. In every case, repair work begins from a roadmap you have signed off, so you stay in control of your website. ### What if my site already has some structured data? We examine the existing structured data for completeness and correctness. Many sites have partial or incorrect structured data — an Organization schema missing the logo or contact information, or a Product schema without reviews or pricing. The research identifies the gaps precisely, and in a repair engagement we make the corrections ourselves. ### Is my website data kept private? Yes. Research data is used solely to generate your report and is handled in accordance with our Privacy Policy. We do not share your website data with third parties, and we do not use your content for any purpose other than delivering your report. See our Privacy Policy at https://swingintel.com/privacy for full details. ## Blog & Insights SwingIntel publishes expert articles about AI search visibility, website optimization for AI agents, structured data best practices, and the evolving search landscape. Our blog serves as both thought leadership and a practical demonstration of the techniques the research measures and the repair work applies. Topics covered include: - AI search visibility and why it matters for businesses - Structured data (JSON-LD, Schema.org) implementation guides - Content optimization for AI citability - Technical configuration for AI crawler access - Industry trends in AI-powered search - Practical, worked examples Blog: https://swingintel.com/blog RSS Feed: https://swingintel.com/blog/feed.xml ## Company Information - **Operator:** NEXT LAYER DIGITAL LTD - **Company Number:** 16932866 (England & Wales) - **Registered Office:** 71-75 Shelton Street, Covent Garden, London WC2H 9JQ - **ICO Registration:** ICO:00012757628 - **Jurisdiction:** England & Wales, operating globally ## Contact - **Contact:** info@swingintel.com - **Website:** https://swingintel.com ## Key Pages - Homepage: https://swingintel.com - About: https://swingintel.com/about - Request a Consultation: https://swingintel.com/consultation - What We Test: https://swingintel.com/what-we-test - Blog: https://swingintel.com/blog - Blog RSS: https://swingintel.com/blog/feed.xml - Privacy Policy: https://swingintel.com/privacy - Terms of Service: https://swingintel.com/terms - Contact: https://swingintel.com/contact